We built Nowdays as a cultural platform. Through Nowdays Studios, we bring that perspective to brand strategy, creative direction and work for brands - from positioning and identity to campaigns, content and experiences.
One defined need, such as research, positioning, identity, campaign or content direction.
B
Integrated Project
Strategy, creative development and production around a larger brand challenge.
C
Agency Partnership
Cultural insight, strategy or creative direction alongside an existing agency team.
01 /
we understand
The brand, audience, category and cultural context behind the challenge.
02 /
we set the direction
The position, narrative and creative idea that guide the work.
03 /
we bring it to life
Identity, campaigns, content or experiences, produced with Landscape and specialist collaborators where needed.
Where we can help.
01 /
Strategy
Positioning, brand narrative and communication.
02 /
Brand Architecture
Naming, identity systems and brand structure.
03 /
Campaigns
Concepts and creative direction across channels.
04 /
Content
Editorial direction, formats, photography and film.
05 /
Experiences
Activations, partnerships and branded spaces.
06 /
Cultural Research
Audience behavior and category opportunities.
Origin
Before Studios, there was Nowdays.
Nowdays began in 2022 as an independent cultural platform. We built it to follow the ideas, behaviors and aesthetics shaping the present, and grew it into a brand, an editorial practice and a community.
Building Nowdays taught us how cultural understanding can shape brand identity, content and the relationships people build with brands. Nowdays Studios grew from that experience, bringing the perspective and methods of Nowdays into work for brands.
A core team, with the right people around each project.
Thainá Zanholo leads the studio’s strategic and creative direction, supported by a core team and a network brought together for each project.
Thainá ZanholoFounder & Creative Director
LuanExecutive Director
LuizDesigner & Art Director
CarolinaContent & Copywriter
GuilhermeContent & Copywriter
Nowdays Studios leads strategy and creative direction. Landscape and the wider network extend production across film, photography, content and experiences.
Production partnerLandscapelandscape.productions ↗