Papodipokas
A new perspective on AI filmmaking.
- Collaboration
- Nowdays Studios × Papodipokas
- Discipline
- Creative Collaboration / AI Film / Art Direction
- Talent
- Edu, aka Papodipokas
Before working with major artists and exploring AI filmmaking, Edu spent five years working in telemarketing.
At 27, with no formal education in filmmaking and little perspective of a creative career, he bought his first handheld camera. Not to become a filmmaker, but simply to find something he enjoyed doing.
He started documenting his friends, his surroundings and everyday life. What began as a hobby gradually became his creative practice.
Years later, the same instinct that led him to pick up a MiniDV camera became the foundation of his work with artificial intelligence.
For our first commissioned creative film, Nowdays Studios collaborated with Papodipokas, a São Paulo-based visual artist whose work moves between filmmaking, cultural references and emerging technologies.
His approach reflects something we believe deeply: technology can expand creative possibilities, but it cannot replace the experiences, references and perspectives that make an artist’s work their own.
From analog cameras to AI-generated imagery, Papodipokas continues to do what he has always done: observe the world, reinterpret what he sees and turn it into something unexpected.
Tools change.
Taste doesn’t come with them.
Artificial intelligence gives us new ways to create images. But having access to the same tools doesn’t mean having the same ideas.
What makes the difference is everything that comes before the prompt: lived experience, cultural references, curiosity and a distinct point of view.
This collaboration is an exploration of that relationship between human authorship and emerging technology.
Because the future of creativity isn’t just about what technology makes possible. It’s about what we choose to do with it.
