Questionable Laws

2022 / Brand Campaign / Film

Some laws deserve to be questioned.

Dir. Pedro GiomiFilm · 1:21

Nowdays was invited to be the brand and cultural platform behind the initiative. Developed by AKQA’s Amsterdam, Los Angeles and São Paulo offices, directed by Pedro Giomi and produced by MyMama Entertainment, the film used absurd laws from around the world to expose a deeper contradiction: cannabis remains surrounded by stigma, misinformation and restrictions that prevent meaningful public debate.

Six laws that are still on the books.

  1. It’s illegal to handle a salmon in suspicious circumstances in the UK.
    United Kingdom
  2. Bubblegum is banned in Singapore.
    Singapore
  3. It’s against the law to drive an unwashed car in Russia.
    Russia
  4. Driving blindfolded is forbidden in Alabama.
    Alabama, USA
  5. It’s prohibited to carry ice cream in your back pocket in Kentucky.
    Kentucky, USA
  6. It’s illegal to die without having a grave in Sarpourenx.
    Sarpourenx, France

There are enough questionable laws in the world.

Client

Company Founder
Thainá Zanholo

Direction & production

Coordinating Director
João da Terra
Coordinator
Cris Moura
Account Director
Pati Caldas
Account Management
Silvia Neri
Producer Director
Latino Melo
Coordinator Assistant
Juliana Sena
Account Assistant
Rafael De Paula
Production
Michel Luz
Production Assistant
Lukas de Freitas Silva
Stage Manager
Felipe Santana, Rafael Godoi Ribas
1st Assistant Director
Tatiana Senna
2nd Assistant Director
Bice Costa
3rd Assistant Director
Mayara Pinheiro

Camera, light & art

Director of Photography
Fabio Politi
Art Director
Pedro Henrique Rodrigues
Chief Electrician
Paulo Nunes
Chief Grip
Claudio Soares dos Santos (DU)
Art Assistant
Adriane Lisboa
Props Producer
Daniela Chiquito
Props Assistant
Victor Ferreira Alves

Casting, wardrobe & beauty

Casting Producer
Cintia Capellano
Casting Assistant
Laercio Franciolli
Wardrobe
Marina Vieira
Wardrobe Assistants
Armando Batista Filho, André Braune, Maria Luiza Lucatelli (Malu)
Hair & Make-up
Adriana Chepezan
Nail Designer
Catharine Avellino

Post-production

Post-Production Coordinators
Fezão Barbieri, Gleice Licá
Finishing
Luiz Bicudo
Post-Production
Mosh
Post-Production, MyMama
Fernando Branco (Barra), Lin Barros, Carolina Badra
Editing
Rami D’Aguiar
Color Grading
Marla

Audio & music

Audio Production
Satélite Audio
Music Directors
Roberto Coelho, Kito Siqueira, Hurso Ambrifi
Project Managers
Fernanda Costa, Renata Schincariol, Daniel Chasin
Music Production
Roberto Coelho, Hurso Ambrifi, Thiago Colli, Mike Vlcek, Charly Coombes, Koitand Lucas Carvalho
Audio Post-Production
Carla Cornea, Vithor Moraes, Ian Sierra, Arthur Dossa, Renan Marques
Audio Post-Production Assistant
Alexandre Avicena
Production Coordinators
Camila Guedes, Letícia Oliveira, Bea Vieira, Bruna Isidore, João Piccoli
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