Soho House Pre-opening.
Introduction
Before Soho House opened its doors in Brazil, Nowdays brought its community together for a pre-opening party at Matiz, in São Paulo.
ClientNowdays × Soho House
VenueMatiz, São Paulo
FormatPre-opening party
Scope of workExperience / Community
Nowdays × Soho HouseThe work
Through creative direction and community, the gathering introduced the club to the city and marked the beginning of its presence.

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