Nowdays 420.

Introduction

Nowdays brought 420 culture to one of São Paulo’s most beautiful rooftops. High above the city, music, open views and a young creative crowd came together to celebrate the day their way.

ClientHeineken 0.0 × Nowdays

VenueEdifício Martinelli rooftop

ProductionSNTS

PartnerHeineken 0.0

Scope of workExperience / Partnership

Heineken 0.0 × Nowdays

The work

Produced by SNTS, with Heineken 0.0, the party brought people, sound and setting into one experience made to take over the space and stay with you.

Result

More than a date on the calendar, 420 became a meeting point for a generation turning shared interests into culture.

Next projectSoho House Pre-opening