Heineken 0.0 presents: Nowdays 420 Party

Nowdays brought 420 culture to one of São Paulo’s most beautiful rooftops. High above the city, music, open views and a young creative crowd came together to celebrate the day their way.

Produced by SNTS, with Heineken 0.0, the party brought people, sound and setting into one experience made to take over the space and stay with you.

More than a date on the calendar, 420 became a meeting point for a generation turning shared interests into culture.