About us

A different perspective on building brands.

Nowdays Studios is an independent creative studio shaped by years of building our own brand, community and cultural platform.

Now we bring that experience into strategy, identity, campaigns and creative direction for great brands.

A Nowdays book open on the story of Nowdays, next to a collage of the Nowdays community in São Paulo
01 / Our origin

Before Studios, there was Nowdays.

Nowdays started as an independent cultural platform bringing together art, design, ideas and conversations we wanted to see more of.

Over time, it grew into a community of more than 175,000 people. We built products, published stories, developed collaborations and created experiences of our own.

Building Nowdays taught us how strategy, identity, content and community work together, and that experience became the foundation of Nowdays Studios.

02 / Our approach

A point of view, applied to the work.

Through Nowdays, we observe culture from the inside. Through Studios, we bring that perspective to brands.

We connect cultural insight with strategic thinking, creative direction and execution. From the first question to the final image, every choice should have a reason: how it looks, what it says and why it matters.

  • +Relevance is earned, not claimed.
  • +Taste is a point of view.
  • +Strategy should lead somewhere.
The Nowdays N painted on a stairwell wall
03 / Our network

Good work takes different perspectives.

We work with a core creative team and a unique network of designers, directors, photographers, filmmakers, producers and cultural voices.

Each project brings together the people and expertise it needs, with Nowdays Studios leading the creative vision.

For larger productions, we collaborate with Landscape, extending our production capabilities across formats and markets.

In the network

  • Designers
  • Directors
  • Photographers
  • Filmmakers
  • Producers
Production partnerLandscapelandscape.productions ↗ Nowdays Studios × Landscape
04 / People & process

From thinking to making, with the right people.

A core team, led by Thainá Zanholo, brings the right disciplines and collaborators together around each project, connecting strategy, creative direction and production.

Portrait of Thainá Zanholo
  1. 01 /

    Understand

    Research, cultural context, audiences and brand challenges.

  2. 02 /

    Create

    Strategy, identity, concepts, art direction and campaigns.

  3. 03 /

    Make

    Content, film, photography and experiences, produced with the right collaborators.

Founder

Thainá Zanholo

Founder & Creative Director

With over a decade of experience across brand building, digital media, content and communities, Thainá leads the studio’s strategic and creative direction.

The core team

Thainá
+Founder & Creative Director
at Nowdays®
Thainá
Luan
+Executive Director
at Nowdays®
Luan
Luiz
+Designer & Art Director
at Nowdays®
Luiz
Carolina
+Content & Copywriter
at Nowdays®
Carolina
Guilherme
+Content & Copywriter
at Nowdays®
Guilherme
+ A network of directors, producers, artists and creative technologists Join us →

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Tell us about your brand, your challenge or your idea.

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