# Nowdays Studios

> Nowdays Studios is an independent, strategy-led creative studio based in São Paulo, Brazil, and a division within the Nowdays ecosystem. Nowdays is the cultural platform; Nowdays Studios turns the cultural understanding built through Nowdays into strategy and creative work for brands, from positioning and identity to campaigns, content and experiences. It leads strategy, concepts and creative direction; production is delivered with Landscape and a specialist network when needed.

- Website: https://nowdaystudios.com
- Contact: studios@nowdays.com
- Based in: São Paulo, Brazil (also working from Los Angeles); works with brands and agencies worldwide
- Founder & Creative Director: Thainá Zanholo
- Part of: Nowdays (https://nowdays.com), an independent Brazilian cultural platform and brand
- Production partner: Landscape (https://landscape.productions), with its production company Mady (https://www.mady.to)
- Languages: English (official) and Brazilian Portuguese. Every page has a Portuguese version under https://nowdaystudios.com/pt/ (for example https://nowdaystudios.com/pt/about.html)

## About

Before Nowdays Studios, there was Nowdays: an independent cultural platform built around behavior, ideas, people and conversations. It grew into a community of over 175,000 people and around 8 million monthly views across its channels, with no paid media behind that growth. Along the way it built products, created experiences and published stories. Nowdays Studios was born from that experience and applies it to branding, campaigns, content and experiences for other brands.

Approach: cultural insight informs the strategy, creative direction and execution. Strategists, designers, filmmakers, writers and cultural voices work together on each project. Nowdays Studios leads the creative vision and direction; Landscape brings production, project management, operational support and a wider network of talent.

## Services

- Strategy: where a brand stands and how it should show up, across brand and social
- Branding: positioning, narrative, identity and the system that holds them together
- Campaigns: from a central idea to every channel, including concept, narrative, direction and production
- Content production: film, photography and editorial content
- Experiences: activations, events and branded spaces
- Culture research: communities, behaviors, trends and conversations read through a brand

## Selected collaborations

- [Normani Takes SP — Kaique Brasileiro × SHARP × Nowdays](https://nowdaystudios.com/normani-takes-sp.html): 2026 afterparty in São Paulo celebrating Normani, hosted by Kaique Brasileiro and SHARP at Notiê (rooftop of Shopping Light); Nowdays was media partner and location connector
- [How About Now? — Nowdays × HIST](https://nowdaystudios.com/hist.html): capsule collection of clothing and accessories; creative direction and content by Nowdays
- [Mesa Prego — Rótulo em Branco × Nowdays](https://nowdaystudios.com/mesa-prego.html): stainless steel side table designed by architect Sani Lang, launched with Nowdays on October 15, 2026
- [Questionable Laws — Nowdays × AKQA](https://nowdaystudios.com/questionable-laws.html): 2022 film and campaign directed by Pedro Giomi, using absurd laws still in force around the world to question prohibition
- [Papodipokas — AI film](https://nowdaystudios.com/papodipokas.html): first commissioned creative film by Nowdays Studios, an exploration of human authorship and AI filmmaking with São Paulo visual artist Papodipokas
- [Nowdays 420 — Heineken 0.0 × Nowdays](https://nowdaystudios.com/nowdays-420.html): rooftop celebration of 420 culture in São Paulo
- [Soho House Pre-opening — Nowdays × Soho House](https://nowdaystudios.com/soho-house.html): community pre-opening party at Matiz, São Paulo, before Soho House opened in Brazil

## Pages

- [Home](https://nowdaystudios.com/)
- [Studio](https://nowdaystudios.com/studio.html): what Nowdays Studios does, services, ways of working, process and production with Landscape
- [About us](https://nowdaystudios.com/about.html): origin, approach, network and the people behind the studio
- [Collabs](https://nowdaystudios.com/work.html): all projects
- [News](https://nowdaystudios.com/news.html)
- [Contact](https://nowdaystudios.com/contact.html)

## Press and talks

- [Nowdays in Forbes, Harper’s Bazaar and Update or Die](https://nowdaystudios.com/press.html)
- Forbes Brasil (2021): https://forbes.com.br/forbes-mulher/2021/04/conheca-a-brasileira-que-pretende-derrubar-o-preconceito-sobre-a-cannabis-no-brasil/
- Harper’s Bazaar Brasil: https://harpersbazaar.uol.com.br/beleza/thaina-zanholo-deseja-mudar-universo-da-cannabis-com-sua-marca-nowdays/
- Update or Die (2022): https://updateordie.com/2022/09/19/nowdays-convida-sociedade-a-refletir-sobre-leis-e-desinformacao-em-relacao-a-cannabis/
- [Human Academy Talks (2026)](https://nowdaystudios.com/human-academy-talks.html): Thainá Zanholo on branding, community and culture

## Team

- Thainá Zanholo — Founder & Creative Director
- Luan — Executive Director
- Luiz — Designer & Art Director
- Carolina — Content & Copywriter
- Guilherme — Content & Copywriter